House of Vans
Raise Hell with Chicago’s underground art scene.
Project Information
OBJECTIVE
Throw an event for The House of Vans that calls attention to Chicago’s underground art scene.
IDEA
The Vans “Off The Wall” brand is synonymous with people and cultures who take things to the edge and live with no regret. That’s why we curated 18 Chicago boundary pushing artists/ brands together to throw one hell of a brand activation. We called it 666 Chicago.
EXECUTION
We divided up 6 skateboard decks, 6 Biltwell helmets, and 6 Lowbrow Custom motorcycle tanks across 18 Chicago artists to painted and designed.
OUTCOME
800+ RSVPs and 400 attendees for a one-night event where the Vans brand was associated with and supported underground skate, motorcycle, and art culture. The same people that enjoy their brand and buy their shoes.
SERVICES
Cultural Marketing
Event Production
Event Design
Video Production
Social Content
Brand Partnership
Art Curation