CAA: Culture on display
Deliver culture into an old space to spark new ideas
The branded project statement gave insight to what Cult Runner is and the thought behind the installation.
Project Information
OBJECTIVE
Establish the Chicago Athletic Association (CAA) as a place that caters to Chicago’s creative community, not just tourists and corporate suits.
IDEA
Work with local brand Cult Runner to take over the famed trophy cases with an art installation.
EXECUTION
Transform the trophy case into a scene of a teen’s bedroom who grew up in the early 90’s and early 2000’s. Outside of the trophy cases, we planned, produced, and programmed an event in the CAA’s largest bar, where like-minded people observed the install, met and interacted with the Cult Runner brand all under CAA’s roof.
OUTCOME
250+ people attended the event including Chicago’s own Chaz Ortiz and OJ Hays.
SERVICES
Culture Marketing
Event Production
Event Design
Art Curation