Federal Moto: Bottom Feeder bash
Celebrate the counter culture under the house of vans.
The bash featured a limited shirt release by cult runner , a helmet art show, live van painting, skateboarding, food trucks, and free beer Courtesy of Goose Island.
Project Information
OBJECTIVE
Bring attention to Federal Moto—the only custom motorcycle shop in Chicago’s city limits
IDEA
Build and leverage brand partnerships between Federal Moto, Biltwell Inc, TC Bros, Cult Runner, and The House of Vans to build a custom motorcycle and reveal it to an audience who love bikes, beer, skateboarding, art, and motorcycles.
EXECUTION
Film a series of the build and promote them across branded web/social channels. Design, program, and produce an event where everyone could view the bike, meet the builders and other likeminded people.
To elevate the event beyond the bike build, we tapped 10 Chicago artists to paint Biltwell helmets and B&E Studios to paint a vintage dodge van in the middle of the space.
OUTCOME
500+ RSVPs and 385 attendees for a one night event where all the brands involved were associated with a good time and their appreciation for skate and bike culture.
SERVICES
Cultural Marketing
Event Production
Event Design
Video Production
Social Content
Brand Partnership
Merchandising
Art Curation
BUILD PHOTOGRAPHY
Serdar “Trashhand” Ozturk