Tilt: Transport
Follow the pros across the country without having to leave your neighboord.
To elevate the film, we hand-painted branded Accents to complement the bus’s Exterior.
With the team traveling westward, it was important to keep followers updated along the route . A “ticket” system was designed so that any stop could be pinpointed for riders.
social ads were also created to remind followers of the film release date.
Project Information
OBJECTIVE
Being one of the top three scooter brands in the world, Tilt wanted a deeper way to connect with the scooter community while filming its full-length film, Transport.
IDEA
With the remodeled bus as an important part of the narrative, we designed a brand identity that would be consistent across all branded assets related to the film and bus.
EXECUTION
Apply the film’s visual identity to design a “bus ticket system” for the team to share across branded social channels to update the country when they entered a new city, gained a rider on the bus, etc. Design a small collection of Transport merchandise to be paired with the films digital release.
OUTCOME
Over 300k followers had the ability to stay updated with Tilt during the tour. From meet & greets to ride days, fans close enough to the action had the opportunity to interact with some of their favorite pros. Transport’s impression resulted in a collective view count of over 75,000 across channels.
SERVICES
Cultural Marketing
Social Content
Brand Identity
Storytelling
FULL-LENGTH
Tilt Scooters